Official visit to the Mixue Group Headquarters

YB Allex Seah Shoo Chin, Melaka State Executive Councilor for Entrepreneurship, Cooperatives and Consumer Affairs, recently conducted an official visit to the Mixue Group Headquarters in Zhengzhou, China. The delegation also included Datuk Ginie Lim, Chief Executive Officer of Invest Melaka Berhad ,Mr. Derrick, Director of MIDA Melaka, and Pn Faizah from the State Economic Planning Unit (UPEN) Melaka.

The discussions with Mixue’s senior management focused on the potential development of a production base and regional logistics hub in Melaka, supporting the company’s expansion across the ASEAN region. Invest Melaka and MIDA also highlighted Melaka’s strategic advantages, including its location, port network, and investor-friendly policies.

The Melaka State Government warmly welcomes high-quality investors such as Mixue, particularly in sectors like food processing, cold storage, raw material supply, and regional distribution hubs. Invest Melaka Berhad remains committed to facilitating and supporting strategic investors seeking growth in Melaka.