The WORKSHOP ON “MIDA GLOBAL INVEST MALAYSIA SERIES” with Regional Corridors and State Investment Promotion Agencies was held at Aloft Kuala Lumpur.The programme began with remarks by YBhg. Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, Chief Executive Officer of MIDA, highlighting Malaysia’s unified national investment promotion strategy and the importance of strengthening the country’s global branding.Also in attendance was YBhg. Datuk Ginie Lim, Chief Executive Officer of Invest Melaka Berhad, supporting the national initiative towards coordinated branding and deeper collaboration between MIDA, states, and regional economic corridors.
During the breakout session, Invest Melaka, together with Invest Selangor, Invest Negeri Sembilan, Jabatan Wilayah Persekutuan,MIDA Melaka, MIDA Negeri Sembilan, MIDA Selangor, UPEN Melaka and Domestic Investment Division,MIDA discussed the direction of the Central Region initiative, focusing on harmonised messaging, regional competitive strengths, and collaborative planning for the 2026 investment promotion missions.The workshop also covered global and ASEAN FDI trends, investor experiences in Malaysia, and strategies for unified national promotion to ensure Malaysia remains competitive within the regional investment landscape.